Councillor Francisco Jerez emphasises that Mijas' participation "reaffirms our commitment to continuing to open up opportunities and consolidate relationships"

 

Published: 06/11/2025

 

The councillor for Tourism, Francisco Jerez (Vox), is once again representing Mijas at the World Travel Market (WTM) in London, one of the most important tourism events in the world, being held from the 4th to the 6th of November at the ExCeL London exhibition centre.

The event will bring together more than 40,000 professionals from the sector and delegations from more than 180 countries. According to the councillor, Mijas is attending with the aim of consolidating its international presence, attracting new visitors and reducing tourism seasonality, strengthening its position as a quality, sustainable and diversified tourist destination.

Jerez stressed that "Mijas' presence at the World Travel Market for another year reaffirms our commitment to continuing to open up opportunities and consolidate relationships that will allow us to extend the tourist season". In this regard, he highlighted the importance of the British market, "which continues to be a fundamental pillar for the Costa del Sol and, therefore, for the economic development of our municipality".

 

Investment

The councillor explained that "attending the WTM is an investment in the future, because it allows us to showcase Mijas' potential as a sun and beach destination, but also as a destination for nature, sport, culture and wellbeing". Jerez insisted that diversification is key to "spreading the benefits of tourism throughout the year and guaranteeing stable employment for our residents".

Mijas' participation in the WTM will include meetings with tour operators, agencies and professionals in the sector, as well as the promotion of local tourism products and new experiences tailored to international demand.

Finally, Jerez concluded that "every year we reinforce the image of Mijas as a destination that combines authenticity, innovation and quality of life. London is the best showcase for continuing to grow and attract visitors who are looking for more than just sun and beach".

 

Source: Mijas Comunicación S.A.