The Mijas Town Hall has made a big data tool available to tourism businesses, allowing them to monitor up to 19 sector indicators and their trends in real time, allowing them to improve and adapt their offering to meet demand. 

The tool, which can be accessed via the mijas.es website, has been developed by Turismo y Planificación Costa del Sol, a body under the Malaga Provincial Council. It provides data on aspects such as accommodation supply, tourist density in the area, hotel prices, employment, tourism businesses and forecasts for arrivals at Malaga Airport, among others. 

The director of Tourism Analysis and Intelligence at Turismo y Planificación Costa del Sol, Rafael Fuentes, outlined the benefits of having a tool such as this, which is now available to all tourism business owners in the municipality. Access, however, is open to the public.