Among other actions, they will offer tourist packages to tour operators at trade fairs 


Published: 16th May 2024


The hotel La Zambra and Chaparral Golf Club will jointly present their hotel and golf offer to national and international guests. This is a new commercial alliance that aims to distinguish Mijas from other tourist destinations, explained Joost Kruissen, director of La Zambra Hotel, “by offering attractive hotel and golf holiday packages both to tour operators and directly at our hotel or the golf club”. 

According to Kruisen, the guests of this Mijas resort are usually very interested in playing golf in the area, “that's why since our opening we knew we needed this type of collaboration to attract good customers and to offer golf among our services, because we shouldn't forget that Mijas has great golf courses, among them, of course, El Chaparral”.

For his part, the director of the golf club, Domingo Gavira, said that “we were also very interested in promoting this collaboration agreement with La Zambra, one of the most important resorts in the country, being a benchmark of luxury, elegance and hospitality”.

One of the first events at which this alliance will be promoted will be the International European Golf Convention, organised by the International Association of Golf Tour Operators (IAGTO), to be held from the 13th to the 15th of May at the Trade Fair and Congress Centre in Malaga (Palacio de Ferias y Congresos de Málaga). “This fair will bring together golf courses and hotels from different parts of the world and, for three days, we will have the opportunity to meet with international agencies to offer them our golf packages and this pack”, explained Gavira, who also stressed that “we can be very proud of Mijas, because it brings together a very high offer of golf and hotels specialised in golf, and that makes us a reference, I would say throughout Europe, attracting more and more international visitors”.


Fuente: Mijas Comunicación S.A.