Mijas - Mijas reports 77% hotel occupancy during Easter Week
The national tourist has again been the main protagonist in the visits to the tourist offices of the municipality, reaching almost 64% of the total
The Mijas First Deputy Mayor and Tourism Councillor, José Carlos Martín (Cs), has taken stock of the visits and overnight stays received in the municipality during Easter Week. “Little by little, the good forecasts are being fulfilled, and these holidays we have reached an average hotel occupancy of 77%. This data confirms that the destination continues to grow, and we are getting closer to the 2019 data that we intend, at least, to match”, said the Councillor. He noted that “some of the accommodations have registered between 99% and 93% occupancy during the long weekend”.
On the other hand, the national tourist has again been the main protagonist in the visits to the tourist offices of the municipality, reaching almost 64% of the total, which shows, they said, that the advertising campaigns launched by Tourism to attract the public of proximity are having an effect.
Initiatives At the last edition of the International Tourism Fair in Madrid (Fitur), the City Council presented Easter Week in Mijas as an essential meeting point during these days of passion as one of the best destinations to spend these festivities. Visitors have also been able to try out the Selfie Route, an initiative launched by the council for this high season. “This campaign helps us to project ourselves even more in our country, completing the drive that has helped us top national rankings,” said the First Deputy Mayor. He details examples such as “the appointment of the city in 2022 as the Capital of Rural Tourism in Malaga, and in 2021, to be part of the 20 best rural coastal destinations in Spain. In addition, the well-known tourist accommodation website eBooking highlighted Mijas as one of the fastest-growing destinations last year, increasing its searches by 69%.
Source: Mijas Comunicación S.A.