It’s been a few weeks since summer ended but most of the hotels in Mijas are still open. The councillor for Tourism in the Mijas Town Hall, José Carlos Martín (C’s), held a meeting last Tuesday with the directors of the hotels in the municipality to draw up joint lines of work for the winter season and thus try to boost the sector in Mijas. “70% of the hotels in Mijas are still open and it represents a strong commitment from our businesses”, assured Martín, who stated that “the Local Council wants to be their ally in the effort to overcome the situation left by the pandemic. “Thus, “the hotels in the municipality are launching packages and special offers that are attractive to the public as well as cultural and leisure events”, explained the director of the Mijas Pueblo Tourism Office, Juan Carlos Acevedo. In this way, these businesses in Mijas want to make a difference with other colleagues on the Costa del Sol who are closing their accommodation, by trying to boost hotel accommodation in the municipality. “The offer of beds in Mijas is varied, as is the municipality itself. We can find large establishments with golf courses, others on the beach, others smaller, others in the surroundings of the typical Andalusian village and the mountains, in short, a wide range of possibilities”, added Martín. The meeting, held at the TRH Mijas Hotel, was attended by the director of this establishment, Félix Reyes, and the directors of the Vik Gran Hotel Costa del Sol and La Cala Resort, Francisco Díaz and Sean Corte-Real, respectively. The three highlighted the outstanding offer of accommodation in Mijas, “varied”, they pointed out, as is the municipality, where the sector has created cohesion to reactivate the local economy. The ‘Puente del Pilar’ (Pilar holiday weekend), they highlighted from the sector, has provided them with an important boost, with a level of hotel occupancy, in some cases, of 75%. From the sector, they encourage everyone to stay in Mijas, where, this fall, they assure us, we will find irresistible offers.

Initiatives to boost the sector

The Mijas Tourism Council, as highlighted by the government team, is making a “strong commitment” to support and relaunch the sector. Recently, the department has reissued the municipal tourist guide, which includes the new segments included within the Mijas Strategic Tourism Plan and which make the offer even more diverse.
“We have included all the information regarding the four new pillars that our tourist roadmap indicates, such as gastronomy, crafts, nature, and sport, which join the already traditional sun and beach, golf and typical Andalusian village”, said Martín, who stated that ”the guide is also available in digital format and is accessible on the internet so that potential tourists can assess everything they can find in the municipality, before they decide to visit us”. The new guide is divided into 14 full-colour pages where tourist texts in four languages (Spanish, English, French and German) are mixed with illustrative photos. “We adapt to new ways of travelling after the pandemic, as we are fortunate to have such a varied offer that responds to all kinds of tastes”, added the councillor. In this regard, it should be noted that among the outdoor activities that, ‘a priori’, are the most demanded by visitors during the pandemic, we can enjoy the Coastal Path, the sun and the beach, a walk through the village, the golf courses, the various routes of trails immersed in nature and, especially, the Sierra de Mijas, among others. “In addition to all these opportunities that allow us to enjoy outdoor activities, we cannot forget that events and interior spaces undergo exhaustive security controls, meaning that they are another alternative”, added Martín. Finally, the councillor for Tourism in Mijas has wanted to send a message of encouragement to local hotel businesses and, in turn, invited anyone who has still not had the opportunity to get to know Mijas, to come and enjoy one of the “most complete municipalities on the Costa del Sol as regards the offer for tourism, and enjoy its exquisite gastronomy and also take home a handmade souvenir by one of our local craftspersons”. “Together we will manage to overcome the situation. We are not going to leave any ‘mijeños’ behind along the way”, concluded the councillor for the department for Tourism.


Source: Mijas Semanal