Last Monday, July 13th, the Department for Foreigners of the Mijas Town Hall, in collaboration with the Department for Tourism, presented ‘Mijas, live again’ (Feel safe), the international version of the Mijas campaign, ‘Volver a vivir’. The video promotes the singularities of the municipality and seeks to attract foreign tourists. “It was a proposal made by the business persons in Mijas and who better than the foreigners residing here in the municipality to send a message to their countries of origin and for their own compatriots to receive it, saying that Mijas is a safe place and somewhere they can defi - nitely come to spend their holidays”, assured the councillor for Foreigners, Arancha López (C’s). In Mijas, more than 120 nationalities coexist, and 12 citizens from 11 different countries participated in the video on a voluntary basis in which each of them sent a message in their native language. Therefore, the councillor for Tourism, José Carlos Martín (C’s), wanted to “thank all the volunteers who have participated in the video in which, in addition to transmitting that safety and hygiene that now characterizes Mijas due to the situation in which we findourselves, they can see the many attractions of the municipality”, as it has been recorded in tourist spots in the town such as beaches, golf courses or mountain routes. ‘Mijas, Live again’ This material complements the Mijas tourism campaign, ‘Mijas, Volver a vivir’, which was launched with the objective of transmitting security to tourists who wish to visit Mijas and to continue betting on residential tourism, an important axis in the revitalization of the local economy. “We have put this video into circulation within the Mijas campaign, ‘Live again’ so that the foreign residents are the ones who report that the municipality is a safe destination”, assured the councillor for Tourism. The formula to makethis video become viral on the networks is ‘word of mouth’. Finally, López asked that “the video be shared both on social networks and among family and friends”.

Source: Mijas Semanal