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The complex is a creative proposal as a ‘beach-club’ that seeks to promote national tourism thanks to the beach version of one of the most established brands in the sector.

To offer a tourist experience that combines gastronomy, leisure, and entertainment, in order to provide the end customer with a unique experience throughout the day and night. With this philosophy, on Thursday the 25th, ‘Florida Mijas Beach’ opened its doors in La Cala, a complex that follows in the wake of the mythical ‘Florida Retiro’, with more than 70 years of experience in Madrid. “We are very excited about this project; from the Town Hall, we are going to collaborate as much as possible to relate the tourist image of Mijas with proposals like this one”, said the mayor, Josele González (PSOE), during the inauguration. The venue, which was already presented to tour operators and travel agents in the last edition of Fitur, combines live shows and signature cuisine. It is located on the seashore, a few minutes from the Coastal Path and near La Cala de Mijas. “Mijas has it all, we have seen many tourist destinations, but Mijas has elements that bring you closer to interesting clients, a wonderful seasonality, positive elements and, in short, there are many assets in this municipality to win the battle in the difficult world of tourism”, said the director of communication of ‘Florida Mijas Beach’, Juan Carlos Ruiz.

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Source: Mijas Semanal