Mijas - Mijas promotes sport tourism
In the last three years, the Sport tourism has increased 50%; the figures show a positive increase. More events are being organised and more foreign clubs choose the municipality to train or compete. The mayor of Mijas, Juan Carlos Maldonado, and the last councillor of Sports, Nuria Rodríguez, analysed on Monday the 11th this modality of tourism that is consolidating in our town. “Our main objective is to break the seasonality to ensure quality employment 365 days a year and this sector is a good ally to achieve this,” said the mayor, to add that “the wide range of sports activities and events of all the modalities and levels, adds to the constant interest of European teams that want to come to Mijas to use its installations”. Maldonado also stressed that “this is the road to take towards sports tourism. This is also reflected in the I Strategic Plan of Tourism of Mijas”, which explores alternative segments to that of the sun and beach, white Andalusian town and golf, already existing tourism factors.
Rodríguez highlighted the economic impact that the celebration of renowned events such as the World Padel Tour, The Tour of Spain and The Tour of Andalusia has meant for the town. “We have managed to put Mijas on the international sports map. These great championships have brought us visi-tors from all over Spain and Europe,” she also added “this has meant a great media showcase. Other championships such as the Iberian Extrem 4x4 or the Copa Covap Andalucía and lesser-known disciplines such as footgolf or subbute have also been a key to attract visitors.” The presentation of this data was also attended by the director of Gran Hotel VIK of La Cala, Francisco Díaz, and the head of the sports company ‘Guest In-coming’, Jacco Van der Wonde, who highlighted the advantages of sports tourism. In this sense, Díaz said that “collaboration between private initiative and public administration is essential for the growth of the local economy. Sports tourism has caused a break in seasonality especially in the hard months of winter, more overnight stays in hotels and more consumption in restaurants.” Van der Wonde, who is in charge of bringing foreign teams to train in Mijas, said that “the expenditure of the components of these clubs is quite high in the area, since, in addition to staying overnight they usually become a loyal visitor repeating the experience with their families.” As significant data we would like to point out that, “only in the month of January, 40 teams have come to Mijas.” The attraction for Mijas to train or celebrate championships is due in large part to its sports facilities. Municipal sources assured that the improvement of these facilities is a commitment of the government team, with examples such as the extension of the Sports City Regino Hernández or the next construction of the La Cala Olympic swimming pool.