The Councilor for Tourism, Josele González (PSOE), announced this morning that Mijas will be present for the first time at the Matka tourism fair in Helsinki, which will be held from January 17 to 20. "For us it is important to have a presence there as we have increasingly been highlighting year after year in hosting Nordic tourists", he assured. "When we study the different strategies of tourism promotion of Mijas we value the possibility of being in Finland, among other reasons because it is the most important fair in northern Europe and also covers the Nordic and Baltic region. Among the reasons that lead us to have a presence there is found that in the last year have been more than two million Nordic overnight stays that were in the destination Costa del Sol, "said the Councilor.

González also stressed that, in fact, in our municipality, Nordic tourists account for 12% of visits to our municipality. "This makes them become the second segment by number of visitors who came to the tourist office of La Cala, reaching above other origins as French, German or even Spanish. Therefore, we understand that it is very important for the tourism sector of Mijas to be for the first time at this fair, "said the councilor, who has put in value that" the Nordic tourist breaks seasonality as it usually does not come only in the summer months, but he distributes his stay throughout the year. " On this occasion, the Mijas delegation will be fully technical and will be headed by the head of the tourism department, Juan Carlos Acevedo. The technicians present at the fair will deal with other professionals in the sector, offer all the potential of Mijas and will disclose the details of our campaign 'Mijas, sensations all year round,' Gonzalez said.

Acevedo has said that Nordic tourism "has increased by more than 26% on the Costa del Sol." "During the time that we are present at the fair we will show our material such as: guides, multimedia promotions, etc. With this, we intend to retain that segment of tourism to keep coming, "he concluded.