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Mijas, chosen along with Málaga, Ronda and Nerja for the development of the Japan Plan. It is a pioneering initiative in Andalusia whose objective is to attract and retain Japanese tourists. With over 12,000 visitors from Japan this year, our municipality is one of their favourite destinations in the province

To make them feel at home. Perhaps that popular phrase can sum up the philosophy of the Japan Plan. It is an initiative that has started in Mijas, along with three other municipalities in the province, for the development of a series of actions to improve the competitiveness of our destination directed towards Japanese tourism. This was announced this week by the councillor for Tourism of the Mijas Town Hall, Fuensanta Lima (PSOE) and the Manager of Tourism and Planning Costa del Sol, a public company dependent on the Provincial Council of Málaga. CLICK FOR MORE INFORMATION